Small business owners need to be realistic about their advertising campaigns. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have. Thomas Smale discusses the best strategies a takes a look at questions like who to target, where to advertise (hint: Facebook and Google), when to advertise, how to rank highest. Find it here.
Have you been wondering if and how Snapchat can help your business? The folks at Entrepreneur.com have two articles that willhelp you decide how to enable your business with Snapchat. Check out:
The folks at NUBLUE put together an infographic on how to optimize your e-commerce store for increasing sales conversions, and providing a more streamlined and pleasurable experience. They focus on the ‘what’ and the ‘why’ of each facet and share tips from well know industry experts. See the infographic here and the full story at NUBLUE.