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Chances are your customers are spending a good deal of time with social media applications every day. Be part of their online experience by integrating social networking tools, a web site or a blog into your marketing plans. Use the internet and tools like Facebook and Twitter to inform your customers of your plans and events and enhance your relationship with them. Let us help you. It starts with understanding your business and helping you to see the potential for social interaction with your customers.

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Instagram Predictions for 2018 and Beyond

Instagram continues to grow and become more relevant to businesses every day.  Earlier this year the folks at marketing analytics masters Hootsuite rounded up industry experts to share their Instagram predictions for 2018 and beyond.  The ideas summarized are worth your time to explore, whether you already have a strong Instagram following or not.  Your strategy should be informed by these trends for you make to make your business increasingly successful with Instagram.

Create A Social Media Marketing Strategy In 8 Steps (infographic)

If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you need to start working on one.  If that’s the case, or if you are struggling to get your social media marketing strategy off the ground this infographic should help you focus and kick things into gear.  Matin Wallister at Plexxie has created an infographic outlining 8 steps for your team to focus on.  See these 8 easy steps to supercharge your business results here.

How to Get Your Customers to Leave Positive Reviews (And Why You Can’t Afford Not To)

When it comes to reviews of your business I am sure you spend more time responding to the customer dissatisfaction issues than to the positive notices.  You may be overlooking a real opportunity to understand your business if that is the case.  Since happy customers are foundational for success, Brian Greenberg shares a few thoughts on why it pays to better understand what your customers are thinking and how to elicit those important positive reviews.  Check out Brian’s insights here.