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Chances are your customers are spending a good deal of time with social media applications every day. Be part of their online experience by integrating social networking tools, a web site or a blog into your marketing plans. Use the internet and tools like Facebook and Twitter to inform your customers of your plans and events and enhance your relationship with them. Let us help you. It starts with understanding your business and helping you to see the potential for social interaction with your customers.

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Turn Your Instagram Account Into a Revenue Generator with Shoppable Posts

This year Instagram announced ‘shoppable post’, providing a way for you to monetize and sell directly from your Instagram post.  Michael C. Burke, brand manager at SelfMade, outlines what ‘shoppable’ is, how to qualify, what it will take to be successful with your product tagging and hashtags. This is a great introduction that will bring you up to speed on how to drive consumer sales directly using the Instagram shoppable feature.  Check it out here.   If this sounds like the right thing for you and you want to know more, check out a much more comprehensive tutorial by Benjamin Chacon of Later.com.

How to Create a Winning Business YouTube Channel

If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses.  They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of successful businesses of all sizes and types.   From building the business case to optimization and promotion, you will have the knowledge to know if, and how, YouTube marketing can help your business grow.  Find your 2019 YouTube guidebook here.

How to Use Snapchat: Critical Tips for New Users

Even though Snapchat and Snapchat Stories may appear to be overshadowed by Instagram and Facebook, more teens use Snapchat than either competitor.  And Snapchat leadership will likely continue to grow.  If any of your products or services are suited for the 12-17 year old demographic, then Snapchat should be part of your marketing strategy.  And if you are new to Snapchat, WIRED has the perfect Snapchat tutorial for you.  Go from rookie to semi-pro in minutes, learning about Snapchat’s appeal, tools and features here.