Much has changed in SEO in the past year, and SEO change is a constant. And there are still people out there that will tell you that can solve your ‘SEO problem’. If you are deciding on an SEO ‘expert’ to help you, Andrew Raso shares some typical SOE ‘lies’ that should set off alarms when you hear them. Check out his list on Entrepeneur.com here.
On LinkedIn I found this post from Marshall Adler which is an educational, and tongue in cheek, look at potential serious deficiencies on your website. He has some valid points that should be considered by every business, and some great solutions and ideas. Take a look here if you would like to Discover 11 Reasons Why Your Website Sucks And You Fail To Get Conversions.
The folks at Delightful Communications have published an eBook (also available on Audible and iTunes as an audio book) called Introduction to Personal Branding: 10 Steps Toward a New Professional You. The created an infographic to make it easier for you to reference, make plans, and take action to optimize your personal brand. Lots of great ideas that should be constantly top of mind. Check it out here.