Even though Snapchat and Snapchat Stories may appear to be overshadowed by Instagram and Facebook, more teens use Snapchat than either competitor. And Snapchat leadership will likely continue to grow. If any of your products or services are suited for the 12-17 year old demographic, then Snapchat should be part of your marketing strategy. And if you are new to Snapchat, WIRED has the perfect Snapchat tutorial for you. Go from rookie to semi-pro in minutes, learning about Snapchat’s appeal, tools and features here.