If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses. They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of successful businesses of all sizes and types. From building the business case to optimization and promotion, you will have the knowledge to know if, and how, YouTube marketing can help your business grow. Find your 2019 YouTube guidebook here.