Hootsuite, the social media masters, have gathered some very compelling data points that should influence your Instagram marketing approach for 2019. It will inform your understanding of user demographics, marketing targets, interaction rates, how businesses use Instagram, and what kind of response you could hope to get from a successful Instagram marketing campaign. […]
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With all the focus on boosting posts, or buying ads to expand the reach of your marketing, sometimes it pays to think outside the ‘ad’ box. There are many organic ways to grow your brand and increase recognition essentially for free. And that can be very important for a small […]
As Andrew Medal tells us, Instagram reported over 1 billion monthly active users last year. It currently is the most direct and vital option to position product and services. To get up to speed on Instagrams most engaging features (video, live video, stories, IGTV, etc..) check out this features rundown on […]
If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses. They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of […]
Even though Snapchat and Snapchat Stories may appear to be overshadowed by Instagram and Facebook, more teens use Snapchat than either competitor. And Snapchat leadership will likely continue to grow. If any of your products or services are suited for the 12-17 year old demographic, then Snapchat should be part […]
If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you need to start working on one. If that’s the case, or if you are struggling to get your social media marketing strategy off the ground this infographic should help […]
When it comes to reviews of your business I am sure you spend more time responding to the customer dissatisfaction issues than to the positive notices. You may be overlooking a real opportunity to understand your business if that is the case. Since happy customers are foundational for success, Brian Greenberg shares a […]
If your business is interested in improving the effectiveness of your Instagram marketing, you need to find and use the best Instagram tools. This post is a curation of the best Instagram for iOS apps across four essential categories: Photo editing and design, Video editing and design, Audience engagement, and Analytics and data. Most are free and the other few […]
If you want to make your job easier and be more effective and efficient, you need the best tools. Here is a great blog post with over 20 tools to make you a Facebook superstar. The focus is comprehensive, including areas such as analytics, learning, writing, editing, creating video, design and photo, […]