I was contacted by the folks at insanegrowth.com regarding a rather extensive page they have on How To Advertise On Facebook: A Definitive Guide To Running Profitable Ads. It is very well organized and includes a detailed six-step plan to help ensure your success. Regardless of the size of your […]
how-to
27 posts
From the Instagram leaders at Later, here is a great way to kick off 2020, getting you up to speed with a wide variety of Instagram training resources – guides, videos, PDFs. Covering marketing, content, planning, trends and more. With Instagram stories templates and campaign kits. And it’s all free! […]
With all the focus on boosting posts, or buying ads to expand the reach of your marketing, sometimes it pays to think outside the ‘ad’ box. There are many organic ways to grow your brand and increase recognition essentially for free. And that can be very important for a small […]
Instagram just keeps getting bigger in terms of users (over 500 million use it daily) and features such as posts, stories, video (IGTV). While this makes for more a wider audience it also makes it challenging to be recognized and followed. Matt Smith shares 4 basic tenants for developing an authentic […]
2018 saw the erosion of trust in social media brands like Facebook and Google for a variety of reasons. Not the least of which were security breaches and suspect use of personal and tracking data. Google even committed to shutter Google+ last quarter. But social media is still a major opportunity for organic business […]
This year Instagram announced ‘shoppable post’, providing a way for you to monetize and sell directly from your Instagram post. Michael C. Burke, brand manager at SelfMade, outlines what ‘shoppable’ is, how to qualify, what it will take to be successful with your product tagging and hashtags. This is a great introduction that […]
If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses. They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of […]
Even though Snapchat and Snapchat Stories may appear to be overshadowed by Instagram and Facebook, more teens use Snapchat than either competitor. And Snapchat leadership will likely continue to grow. If any of your products or services are suited for the 12-17 year old demographic, then Snapchat should be part […]
If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you need to start working on one. If that’s the case, or if you are struggling to get your social media marketing strategy off the ground this infographic should help […]