I was contacted by the folks at insanegrowth.com regarding a rather extensive page they have on How To Advertise On Facebook: A Definitive Guide To Running Profitable Ads. It is very well organized and includes a detailed six-step plan to help ensure your success. Regardless of the size of your […]
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From the Instagram leaders at Later, here is a great way to kick off 2020, getting you up to speed with a wide variety of Instagram training resources – guides, videos, PDFs. Covering marketing, content, planning, trends and more. With Instagram stories templates and campaign kits. And it’s all free! […]
Hootsuite, the social media masters, have gathered some very compelling data points that should influence your Instagram marketing approach for 2019. It will inform your understanding of user demographics, marketing targets, interaction rates, how businesses use Instagram, and what kind of response you could hope to get from a successful Instagram marketing campaign. […]
If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones. Facebook is massive, but Instagram is the hottest social network going. And who hasn’t read a tweet recently? Each social platform offers advantages in terms of demographics, marketing […]
This year Instagram announced ‘shoppable post’, providing a way for you to monetize and sell directly from your Instagram post. Michael C. Burke, brand manager at SelfMade, outlines what ‘shoppable’ is, how to qualify, what it will take to be successful with your product tagging and hashtags. This is a great introduction that […]
If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses. They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of […]
If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you need to start working on one. If that’s the case, or if you are struggling to get your social media marketing strategy off the ground this infographic should help […]
Want to know how to build a solid social media strategy? This blog post from Hootsuite is an easy to follow eight-step plan to create a winning social media strategy of your own. From setting goals aligned to your business strategy, to understanding your audience and competition, and to scheduling and evaluating […]
If you want to make your job easier and be more effective and efficient, you need the best tools. Here is a great blog post with over 20 tools to make you a Facebook superstar. The focus is comprehensive, including areas such as analytics, learning, writing, editing, creating video, design and photo, […]