Pay per click advertising is as old as the internet, but sometimes what is old is just what you need. Find out the latest trends are, what works across industries and devices, and how PPC beats SEO in this content-rich infographic from the folks at Serpwatch. If you want to […]
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Hootsuite, the social media masters, have gathered some very compelling data points that should influence your Instagram marketing approach for 2019. It will inform your understanding of user demographics, marketing targets, interaction rates, how businesses use Instagram, and what kind of response you could hope to get from a successful Instagram marketing campaign. […]
If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones. Facebook is massive, but Instagram is the hottest social network going. And who hasn’t read a tweet recently? Each social platform offers advantages in terms of demographics, marketing […]
If you are a video fan or total novice, The App Institute has a comprehensive tutorial on how to build a winning YouTube channel that is geared toward small businesses. They address the inherent challenges of video marketing while providing ‘practical tips and plenty of inspiration’, and sharing engaging examples of […]
Instagram continues to grow and become more relevant to businesses every day. Earlier this year the folks at marketing analytics masters Hootsuite rounded up industry experts to share their Instagram predictions for 2018 and beyond. The ideas summarized are worth your time to explore, whether you already have a strong Instagram […]
No matter your business, social media is a necessity. And if you’re spending time and money building your social presence, it’s important to know whether these efforts are making an impact. MDG Advertising posted a revealing and updated analysis and infographic regarding Social Media Return On Investment (ROI). It will help you gauge whether you […]
Want to build a larger audience and brand awareness? If you want to use mobile to build and expand your brand, then Instagram is a top tool to use. And it can help direct visitors to your website and other online properties. Susan Gilbert has a few great tips to help you […]
R.L. Adams, founder of wanderlustworker.com has a compelling and detailed article to help you make the most from Facebook ads. He provides a little history then teaches how to craft your message, build the ad and use masterful sales techniques to reach your prospect and support an ongoing transactional relationship. Find it here […]
Facebook recently made significant changes in the News Feed and its pricing. If your start-up or small business leverage News Feed advertising to target new customers you might want to consider other, potentially more advantages strategies. James G. Brooks, Founder & CEO of GlassView has some ideas you might be wise […]