Whether you use 140 characters or long form to tell your story here are tips to make storytelling a breeze and get your audience engaged, at https://blog.bufferapp.com/copywriting-formulas.
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The New York Times small business blog on making sure your webpage is ready for smartphones – http://boss.blogs.nytimes.com/2014/01/08/making-sure-your-website-is-ready-for-smartphones
Timing your social media posts for increased effectiveness. http://www.entrepreneur.com/article/232645
On demand webinar here: http://offers.hubspot.com/building-a-social-media-following Slideshow here: http://www.slideshare.net/HubSpot/guy-kawasaki-slideshare-2013