Whether you use 140 characters or long form to tell your story here are tips to make storytelling a breeze and get your audience engaged, at https://blog.bufferapp.com/copywriting-formulas.
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Thanks to Feldman Creative and LifeHacker for this great InfoGraphic on branding – http://www.lifehack.org/articles/work/the-complete-guide-personal-branding.html
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