Whether you use 140 characters or long form to tell your story here are tips to make storytelling a breeze and get your audience engaged, at https://blog.bufferapp.com/copywriting-formulas.
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It also features a powerful infographic on how LinkedIn users benefit and use the site. http://www.forbes.com/sites/cherylsnappconner/2013/10/27/five-linkedin-strategies-you-havent-thought-of-before