As a small business, you don’t need to spend loads of money on advertising. Interestingly, ninety-five percent of social media marketers say that Facebook gave them the best return on investment out of all the social platforms. Headway Capital‘s new infographic provides small business owners an easy-to-follow, step-by-step plan to set up and run your Facebook ad campaign. It provides a straightforward introduction to some of the website’s more specific requirements, and some handy advice on how to tweak for your particular business. Find the full infographic here.