The world of SEO is changing. Some of the new criteria for search rankings include site speed measurement, mobile optimization, site structure, and content. We’ve exited the era of keyword based search engine optimization (SEO), and have now entered the new age of search experience optimization (also… SEO). So, how should websites be optimized for the search engines now that user experience plays such a big role? Mike Templeman discusses new techniques that will help you succeed, like providing answers to users questions, and embracing mobile and understanding how users experience your site. Find the story here.