As Andrew Medal tells us, Instagram reported over 1 billion monthly active users last year. It currently is the most direct and vital option to position product and services. To get up to speed on Instagrams most engaging features (video, live video, stories, IGTV, etc..) check out this features rundown on Sprout Social. And check out Andrews list of the best Instagram of the tools for obtaining insights, driving results and leveraging Instagram in 2019.
If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones. Facebook is massive, but Instagram is the hottest social network going. And who hasn’t read a tweet recently? Each social platform offers advantages in terms of demographics, marketing opportunities, and the ability to present products to influence purchasing decisions or even tools to order and purchase (a shoppable post). Hootsuite is the leading industry expert at providing the tools to manage all your social media in one place. Even if you don’t have the staff or the budget to explore their toolset, take a look at this excellent tip sheet for managing a campaign across the four key social networks – Facebook, Instagram, Twitter, and LinkedIn.
The folks at Wix are a go-to web site building host. But they also have a keen view of trends of importance to their customers. Especially around digital marketing. Regardless of the size of your business here is a list of 5 important digital marketing trends you would be a fool to ignore in 2019 from an industry leader.