If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones. Facebook is massive, but Instagram is the hottest social network going. And who hasn’t read a tweet recently? Each social platform offers advantages in terms of demographics, marketing opportunities, and the ability to present products to influence purchasing decisions or even tools to order and purchase (a shoppable post). Hootsuite is the leading industry expert at providing the tools to manage all your social media in one place. Even if you don’t have the staff or the budget to explore their toolset, take a look at this excellent tip sheet for managing a campaign across the four key social networks – Facebook, Instagram, Twitter, and LinkedIn.