The key measure of success in social media, as in most other forms of marketing, is your overall return on investment (ROI). Here are some tools that you should be using to enhance your campaign’s ROI. The story is here – https://www.entrepreneur.com/article/276704
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The key to enlarging your social media presence is to engage the visitor and create a loyal follower. They are far more valuable than just about any number of uninterested impulse-followers. So, how can you increase this segment of your audience? Check out these tips (https://www.entrepreneur.com/article/276564) without ever having to sacrificing the quality […]
Snapchat can be an important tool for your business. But it requires a strategy if you want to successfully use it to engage and grow your customer base. Here are some intuitive and insightful considerations to ensure what you post has impact and meaning to your customers. Find the keys to Snapchat […]
You know I am long on Snapchat for business. It’s not just teens who love Snapchat. Used properly Snapchat can be used for brand introduction and to help customers differentiate and investigate what makes your brand special. Here are five companies that have leveraged Snapchat. From our friends at […]
If you are using video on your site or in your marketing campaigns (and you absolutely should be), here are some video apps to add some pizzaz and make a powerful impression. Some are free, and the rest are dirt cheap. Another priceless Marketing Bootcamp story from our friends Entrepreneur.com. Read […]
For the social media newbie, or anyone who want to get it right, here is an easy to understand template for giving your social media strategy a kickstart. A Marketing Bootcamp entry from the folks at Entrepreneur.com. See the story here.
Small business owners need to be realistic about their advertising campaigns. By assigning the right amount of money to the right channels, you can get the results you want, or at the least, improve the results you have. Thomas Smale discusses the best strategies a takes a look at questions […]
Have you been wondering if and how Snapchat can help your business? The folks at Entrepreneur.com have two articles that willhelp you decide how to enable your business with Snapchat. Check out: The Quick Guide to Using Snapchat for Business in 2016 Why Your Company Needs To Be On Snapchat Right Now
The folks at NUBLUE put together an infographic on how to optimize your e-commerce store for increasing sales conversions, and providing a more streamlined and pleasurable experience. They focus on the ‘what’ and the ‘why’ of each facet and share tips from well know industry experts. See the infographic here and the full story at NUBLUE.