I was contacted by the folks at insanegrowth.com regarding a rather extensive page they have on How To Advertise On Facebook: A Definitive Guide To Running Profitable Ads. It is very well organized and includes a detailed six-step plan to help ensure your success. Regardless of the size of your […]
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If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones. Facebook is massive, but Instagram is the hottest social network going. And who hasn’t read a tweet recently? Each social platform offers advantages in terms of demographics, marketing […]
If you want to make your job easier and be more effective and efficient, you need the best tools. Here is a great blog post with over 20 tools to make you a Facebook superstar. The focus is comprehensive, including areas such as analytics, learning, writing, editing, creating video, design and photo, […]
R.L. Adams, founder of wanderlustworker.com has a compelling and detailed article to help you make the most from Facebook ads. He provides a little history then teaches how to craft your message, build the ad and use masterful sales techniques to reach your prospect and support an ongoing transactional relationship. Find it here […]
Facebook recently made significant changes in the News Feed and its pricing. If your start-up or small business leverage News Feed advertising to target new customers you might want to consider other, potentially more advantages strategies. James G. Brooks, Founder & CEO of GlassView has some ideas you might be wise […]
Technology evolves at a seemingly frenetic pace. Next year, social media is poised to create even more opportunity when a number of new tech advancements go mainstream, and as the usage patterns and adoption of various social media platforms evolve. Deep Patel shares his view of the top 10 social media trends […]
If you have an e-commerce site and you are looking for the most effective social media tools to supercharge your sales, the folks at Floship have 10 great tips that break down the ‘how, what, and why’ of driving increased sales using social media. Check out these best practices here.
Facebook ads help you to hyper-target consumers, across all devices, right where they are focused. There are 3 simple rules, born out by trend data, that will help your business get the best bang for the buck. Chris Smith, co-Founder of Curaytor, lays these essential steps out for you here.
If you are losing money and wasting time, you are going about Facebook ads the wrong way. Here is how to fix it. Understanding the Earnings Per Lead (EPL) and Cost Per Lead (CPL) are critical. Amanda Bond explains this, and how to use external lists and internal targeting to get […]