If you are losing money and wasting time, you are going about Facebook ads the wrong way. Here is how to fix it. Understanding the Earnings Per Lead (EPL) and Cost Per Lead (CPL) are critical. Amanda Bond explains this, and how to use external lists and internal targeting to get the best bang for your buck. See the whole story here.
Snapchat can be an important tool for your business. But it requires a strategy if you want to successfully use it to […]
If you have an e-commerce site and you are looking for the most effective social media tools to supercharge your sales, the […]
Kim Walsh-Phillips explains how to “engage your audience with content that’s useful before you start to sell and use your content to […]
If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you […]
