Instagram just keeps getting bigger in terms of users (over 500 million use it daily) and features such as posts, stories, video (IGTV). While this makes for more a wider audience it also makes it challenging to be recognized and followed. Matt Smith shares 4 basic tenants for developing an authentic and successful Instagram account. He has included links to a number of high-quality Instagram accounts that illustrate each of his points. If you want to maximize your reach and your revenue you should take a few minutes to understand how these new tools, techniques and trends can help your marketing. Find his insights here.