2018 saw the erosion of trust in social media brands like Facebook and Google for a variety of reasons. Not the least of which were security breaches and suspect use of personal and tracking data. Google even committed to shutter Google+ last quarter. But social media is still a major opportunity for organic business growth, and it’s not becoming any less important, regardless of the size of your business. The social media user cares more about trust in your brand than ever before and it is becoming more of an engagement prerequisite. Deep Patel of entrepreneur.com takes a look at the engagement issues and trends you should have focus on in 2019. Check out his insights here.
