Nancy from iDigic has some excellent insights on how to leverage Instagram for your business. Her story and links below will help increase your sales, traffic and brand awareness.
Instagram is for businesses – but that isn’t the point. Are you able to drive leads using Instagram? That’s what matters, at the end of the day.
In the past couple of years, hundreds of brands including the likes of Bonobos, Taco Bell, and Virgin America have mastered the art of Instagram marketing and parked thousands of paid clients in their database. When others can do, nothing should stop you from expanding your base –just that you need to ‘do it right’.
While it’s widely accepted by business owners and marketers that Instagram has a Universal appeal, history reminds us that the ones that use image marketing and hashtag marketing to suit their audience’s taste have gone on to reap maximum benefits.
Is Instagram for business? Well, the stats clearly favor Instagram. Take a look at Instagram by the numbers:
- As of 2015, the mobile app has over 400 million registered users worldwide and 75% of them are daily users. Yes, daily users – they’re hot leads for businesses.
- 90% of Instagram users are under the age of 35. So if you are targeting students, working professionals and young entrepreneurs, there is no better place to get more coverage for your business.
- Going by the current growth rate of the app, it is estimated that 106,200,000 Americans will be using Instagram by 2018. Keep in mind that Americans are the world’s most aggressive online shoppers. That means selling your stuff should be a breeze when you manage to gain higher visibility on the network.
The most effective technique to attract more leads to your account is to increase the trustworthiness of your profile. When it comes to social media marketing, trust comes with the size of your following, which is directly proportional to the number of followers and likes you have on your profile. Idigic is one source that offers real Instagram followers and likes to help businesses expand their fan base. Check the site out for more details.