Hootsuite, the social media masters, have gathered some very compelling data points that should influence your Instagram marketing approach for 2019. It will inform your understanding of user demographics, marketing targets, interaction rates, how businesses use Instagram, and what kind of response you could hope to get from a successful Instagram marketing campaign. See the list at their blog right now.
With all the focus on boosting posts, or buying ads to expand the reach of your marketing, sometimes it pays to think outside the ‘ad’ box. There are many organic ways to grow your brand and increase recognition essentially for free. And that can be very important for a small business or startup. Brian Jones, an Entrepreneur.com contributor offers seven ways to get the kind of media visibility and positive publicity all companies covet. Find out how to, right here.
Instagram just keeps getting bigger in terms of users (over 500 million use it daily) and features such as posts, stories, video (IGTV). While this makes for more a wider audience it also makes it challenging to be recognized and followed. Matt Smith shares 4 basic tenants for developing an authentic and successful Instagram account. He has included links to a number of high-quality Instagram accounts that illustrate each of his points. If you want to maximize your reach and your revenue you should take a few minutes to understand how these new tools, techniques and trends can help your marketing. Find his insights here.