How to Use Snapchat: Critical Tips for New Users

Even though Snapchat and Snapchat Stories may appear to be overshadowed by Instagram and Facebook, more teens use Snapchat than either competitor.  And Snapchat leadership will likely continue to grow.  If any of your products or services are suited for the 12-17 year old demographic, then Snapchat should be part of your marketing strategy.  And if you are new to Snapchat, WIRED has the perfect Snapchat tutorial for you.  Go from rookie to semi-pro in minutes, learning about Snapchat’s appeal, tools and features here.

Instagram Predictions for 2018 and Beyond

Instagram continues to grow and become more relevant to businesses every day.  Earlier this year the folks at marketing analytics masters Hootsuite rounded up industry experts to share their Instagram predictions for 2018 and beyond.  The ideas summarized are worth your time to explore, whether you already have a strong Instagram following or not.  Your strategy should be informed by these trends for you make to make your business increasingly successful with Instagram.

Create A Social Media Marketing Strategy In 8 Steps (infographic)

If you don’t have a strategy for using social media to grow your customer base and nurture relations with your customers, then you need to start working on one.  If that’s the case, or if you are struggling to get your social media marketing strategy off the ground this infographic should help you focus and kick things into gear.  Matin Wallister at Plexxie has created an infographic outlining 8 steps for your team to focus on.  See these 8 easy steps to supercharge your business results here.