5 Tactics for Selling More Effectively on Instagram

Instagram is about entertainment.  To leverage it as a selling tool you need to create shopable content.  People don’t want ads, but if your content is interesting you may lead them to a purchase.   Deep Patel explains how to use tracking tools to gauge the effectiveness of your ads, and the traffic you are driving to your site.  And tips on how to use Instagram Stories and work with influencers for maximum effect.  Check it out here.

How to Know if Your Facebook Ad Is Successful

If you want to grow your customer base using Facebook ads (and why wouldn’t you?) you don’t want to just throw money against the wall and see what sticks. Have a plan and understand what your metrics for success are! Techniques like tripwires and data analysis are not rocket science. If you want to have the highest return, know your numbers, and Emily Hirsh tells you what they are.  Find her guidance here.