How to Use Customer Service as a Marketing Tool

On October 12 at noon EDT is hosting a webinar titled ‘How to Use Customer Service as a Marketing Tool’.  This webinar will highlight some of the best tools to create brand loyalty by leveraging your customer experience data.

You can Register Here to learn the latest trends in capturing data from mobile devices, on-site and from your website, the latest tools and best practices to enhance customer service, key customer service metrics to keep you proactively on top of every potential issue and how social media, search engine optimization and website design can impact and increase sales to your existing customer base. There will also be suggestions for loyalty apps and educational events that keep customers close, and of course lessons learned from the expert panelists.

If you have customer service questions or concerns this is a not-to-be-missed event!

28 Boring Words Alternatives – Improve Your Writing

If you are composing a post or cover letter or email, it’s important to keep it catchy and snappy. Who wants to read something boring? To make sure your readers don’t start yawning while reading your message, there are certain words you should avoid using.  For example, stop using the word “next” and try replacing it with words such as “upcoming” or “following.” If you’re having trouble finding better words to use, try to be as specific as possible. has a  superb infographic to help you with discriminating word substitutions to help bring out your most effective writing and messaging.  Check out their infographic here.