How to Run a Successful Cross-Platform Social Media Campaign

If you are only using one or two social media platforms you are missing an opportunity to make new customers and engage existing ones.  Facebook is massive, but Instagram is the hottest social network going.  And who hasn’t read a tweet recently?  Each social platform offers advantages in terms of demographics, marketing opportunities, and the ability to present products to influence purchasing decisions or even tools to order and purchase (a shoppable post).  Hootsuite is the leading industry expert at providing the tools to manage all your social media in one place.   Even if you don’t have the staff or the budget to explore their toolset, take a look at this excellent tip sheet for managing a campaign across the four key social networks – Facebook, Instagram, Twitter, and LinkedIn.

Digital Marketing Trends of 2019 You Can’t Ignore

The folks at Wix are a go-to web site building host.  But they also have a keen view of trends of importance to their customers.  Especially around digital marketing.   Regardless of the size of your business here is a list of 5 important digital marketing trends you would be a fool to ignore in 2019 from an industry leader.

10 Social Media Trends to Watch in 2019

2018 saw the erosion of trust in social media brands like Facebook and Google for a variety of reasons.  Not the least of which were security breaches and suspect use of personal and tracking data. Google even committed to shutter Google+ last quarter.   But social media is still a major opportunity for organic business growth, and it’s not becoming any less important, regardless of the size of your business.   The social media user cares more about trust in your brand than ever before and it is becoming more of an engagement prerequisite.    Deep Patel of entrepreneur.com takes a look at the engagement issues and trends you should have focus on in 2019.  Check out his insights here.