If you want to grow your customer base using Facebook ads (and why wouldn’t you?) you don’t want to just throw money against the wall and see what sticks. Have a plan and understand what your metrics for success are! Techniques like tripwires and data analysis are not rocket science. If you want to have the highest return, know your numbers, and Emily Hirsh tells you what they are. Find her guidance here.
Adsense pays you for ad placement in your YouTube videos. Not a lot, but it is something. If you want to know how to use YouTube to really get paid, check out Sam Dezeeuw’s tips to leverage affiliates, and maximize revenue by ‘giving value’ and including a direct sales pitch.
You don’t have to spend a lot to keep your company’s social media presence up. And with help from Facebook and Google, keeping your reputation up to snuff has become easier. Currently, there is a big focus on reputation management by these two big players. If you want to be noticed you will need good reviews. And getting good reviews for a good company of any size just takes some focus, a simple strategy, and a bit of your time. Checkout out these quality tips from strategist Eric Christopher, and his recommended automation tools to improve your results.